Your Google Business Profile is often the first thing a local customer sees — in the map results, before they even reach your website. A well-optimised profile can make the difference between a call and a scroll past. Use this checklist.
In short: Complete every section accurately, choose the right categories, add real photos, keep it active with updates, collect reviews, and link it to a strong website.
The checklist
| Item | Tip |
|---|---|
| Business name | Your real name — no keyword stuffing |
| Primary category | The most specific one that fits (e.g. “Carpet cleaning service”) |
| Secondary categories | Add relevant extras only |
| Service area | List the towns you actually cover; hide your address if you work from home |
| Phone & website | Match your website exactly |
| Hours | Keep current, including holidays |
| Services | List each service with a short description |
| Description | What you do, where, and what makes you different |
| Photos | Real work, van, team, logo — add new ones regularly |
| Updates/posts | Share offers, recent jobs and news |
| Reviews | Ask consistently and reply to every one |
| Q&A | Answer common questions |
Link it to the right page
Your profile should link to your website — ideally a page that matches the profile’s main service and area. A strong website reinforces your profile; read why you need both.
Keep it active
An abandoned profile looks like an abandoned business. Aim to add photos or an update every few weeks.
Need help?
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