Graphic design in Stoke-on-Trent that makes you look the part

Branding for Potteries businesses, by people who know the area

Stoke-on-Trent has a proud design heritage – this is a city that put its name on the world’s tableware. Today its businesses are just as varied: trades and home services, ceramics makers, engineering firms, independent shops, cafés, salons and cleaning companies. Whatever you do, your logo and marketing are often the first thing a customer sees, on your van, your flyer through the door or your profile on Google.

We’re a Staffordshire studio, and we design for businesses across the six towns – Tunstall, Burslem, Hanley, Stoke, Fenton and Longton – plus Newcastle-under-Lyme, Kidsgrove, Stone, Leek, Stafford and beyond. You can talk to us over WhatsApp, on the phone or on a video call, and we’ll get to know your business properly before we start sketching.

Because we also build websites and do SEO, we design with the whole picture in mind: a logo that’s readable as a tiny icon on a phone screen, colours that work on a website and on vinyl, and flyers and adverts that point people to the right place.

What makes a good logo for a local business?

A logo isn’t just a nice picture. For a small business it has a job to do: make you recognisable, look trustworthy, and work everywhere you need it. When we design yours, we’re thinking about:

• Readability at every size – from a van side to a 32-pixel icon on Google Maps.
• Real-world use – one-colour versions for vinyl, embroidery and stamps, plus full-colour for print and web.
• Standing out locally – looking different from the other plumbers, cleaners or cafés in your area, not like a stock template.
• Room to grow – a mark that still works when you add vans, staff and new services.

Branding that helps you get found, too

Consistent branding helps people remember you – and that matters when they search for you later. We can carry your new look onto your Google Business Profile, social pages and website so every touchpoint matches.

If you need a new website as well, our Stoke-on-Trent web design team can build it, or take a look at the £150 a month website & SEO package, which covers design, SEO, hosting and email with no big upfront fee.