A website that “works” isn’t the same as a website that wins work. Many small businesses have a site that technically exists but quietly sends potential customers to competitors. Here are ten warning signs — how many apply to yours?
1. It’s slow to load
People searching on mobile data won’t wait. If your homepage takes ages to appear, many will tap back and choose another result.
2. It’s awkward on a phone
Tiny text, buttons too close together, sideways scrolling — all signs your site wasn’t built mobile-first. Read more in our mobile-first websites guide.
3. Your phone number isn’t tappable
If customers have to copy your number manually, some won’t bother.
4. You don’t appear on Google for your town
Search your main service plus your town. If you’re not on page one, most customers will never see your site.
5. It doesn’t say where you work
Visitors need to know immediately if you cover their area. Make it obvious — and back it up with area pages.
6. There are no reviews
Reviews answer the biggest question customers have: can I trust you? Showing Google reviews on your site is an easy win.
7. Stock photos everywhere
Real photos of your work, team and van build far more trust than generic images.
8. It hasn’t been updated in years
Old prices, outdated services or a copyright date from years ago make a business look inactive.
9. There’s no clear next step
Every page should tell visitors what to do: call, request a quote or message you.
10. Your email is a free webmail address
A professional address on your own domain looks far more established. See why free email addresses hold businesses back.
Quick scorecard
| Signs that apply | Verdict |
|---|---|
| 0–2 | Good foundations — focus on SEO and content. |
| 3–5 | You’re likely losing some enquiries to competitors. |
| 6+ | Your website needs a rebuild. |
Fix all ten in one go
Our pay monthly websites are built to avoid every one of these problems: fast, mobile-first, clear calls to action, reviews, real photos, area pages, business email and ongoing SEO — £150 a month with no large upfront fee. Take a look at websites we’ve built.
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